The cap badge "Fashion Brands from Portugal" and the website “www.fashionbrandsfromportugal.com" were created in 2005 with the aim of supporting the internationalization of Portuguese fashion brands, adopting a common strategy for promotion.
The brand identity for Men and Women Fashion sector, created in full collaboration and agreement with exporting companies, also aims to identify the Portuguese companies and brands, certify attributes of creativity and innovation and differentiate Portuguese companies and brands of international competition.
It is intended as a discreet communication tool, that serves to identify a group of brands, without overlapping the communication of each of them. The membership of companies and brands, will eventually generate a global dynamic that stimulates and encourages a higher quality in the management of companies and brands.
It is also intended with this communication tool, greater profitability and enhancement of content produced by companies and brands, including class actions of access to markets, development of new collections, processes of commercial expansion, that in most cases are not channeled into the global market in an organized and focused way, including news from companies and brands, collections of pictures and videos of fashion shows, etc..
Given the simplicity of the architecture of the Website, acting as a "showcase" of logos of Portuguese brands and companies, in turn "linked" to their websites, generates a healthy competition between companies and brands. It also makes the linkages between these initiatives and the web design, fashion design, communication design, e-commerce, etc..